We don’t just market newspapers—we own them. As publishers of five award-winning community newspapers and the Emerald Coast Visitor’s Guide, Sandpaper Marketing knows the newspaper business inside and out. Based in Navarre, Florida, with offices in Milton and Crestview, we’ve mastered the art of growing readership, revenue, and efficiency. Let us be your fractional CMO, solving problems and delivering solutions that make your newspaper thrive.
Sales Sheets – that sell for you
Digital Advertising
- Boost ad revenue with targeted banner, native, and programmatic ads.
- Engage readers across platforms with data-driven campaigns.
Web Design & Management
- Build mobile-optimized, reader-friendly websites to increase engagement.
- Enhance SEO and integrate newsletters to grow your audience.
Print Advertising
- Design compelling ads that attract local businesses.
- Integrate print and digital for maximum advertiser ROI.
Social Media & Email
- Grow readership with targeted social campaigns and newsletters.
- Deliver news and promotions via email and text to build loyalty.
Process Optimization
- Streamline ad sales, content workflows, and operations for efficiency.
- Train your team to pitch integrated ad packages that win long-term clients.
Recruiting
- Streamline Your Hiring Process: Our expert recruitment services connect you with top talent, saving you time and ensuring you find the best candidates for editorial, sales, and operational roles.
- Automate Recruitment on Your Website: We integrate seamless, customized job application systems into your website, automating candidate sourcing, screening, and communication to boost efficiency and attract quality applicants.
Proven Results
- 25% Revenue Growth: A local paper increased digital ad income with our programmatic solutions.
- 15% Subscriber Surge: Our newsletters grew a weekly’s email base.
- 20% Ad Sales Boost: A “Local Favorites” campaign drove local business ads.