Combining the power of TV with the audience targeting capabilities of digital brings the trendiest form of advertising: Over the Top/Connected TV. OTT/CTV is a format of video advertising that appears on streaming content. These campaigns run on both large screen and small screen devices. Large screen campaigns run on smart TVs or devices that connect to a TV and access streaming content, such as streaming boxes, media streaming devices, and gaming consoles. Examples of large screen devices include Samsung Smart TVs, Roku, and Apple TV. Small screen campaigns run on devices such as laptops, desktops, tablets, and mobile.
OTT/CTV ad targeting based on location, keywords searched, sites visited, online behaviors